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Elevate Your Mind.

Empower Your Sales. Enrich Your Life.

Coaching and tools for high-pressure professionals ready to perform without burning out.

Tailored Coaching.

1:1 and group coaching for those under pressure to perform, lead or rebuild. Structured transformation, not surface-level fluff.
Breathe

Reset & Refocus

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MindStrong method

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Performance Recharge

Meet the mental Highjackers.

These unseen thought patterns derail focus, motivation and performance.

The Perfectionist

“Nothing I do is ever good enough.”

The Pleaser

“I can't say no — I might lose the deal.”

The Avoider

“I’ll get to it later…”

The Controller

“If I don’t lead it, it won’t work.”

The Comparer

“Why am I never as good as them?”

Take the FREE Assessment

What Is MindStrong Coaching?

"You’re Not Failing. You’re Mentally Fatigued".

MindStrong Coaching helps you cut through the mental clutter, identify hidden stress patterns, and train your mind-set like a muscle, so you can sell, lead and live at your highest level.

Des Day Coaching
Retreat, Recharge and Revitalise with Des Day Coaching

Retreat

Recharge.  Revitalise. Re-energise
im8_socials Self Care

Optimise Your Mind Through Your Body.

The Ultimate All-in-one Daily Supplement for:
 

  • Sharper Mental Performance.

  • More Energy.

  • Healthier Gut.

  • Better Sleep.

Transform your daily routine with IM8's Daily Ultimate Essentials – the premium nutritional supplement that delivers 92 nutrient-rich ingredients in one delicious drink. Clinically proven to boost energy, improve digestion, and support overall wellness.

Optimise Your Mind Through Your Body.

About

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des day coach
Des Day Coach MindStrong

Founder of MindStrong Coaching | Performance Mentor for High-Pressure Sales Professionals.
 

I’m Des Day.  A career sales leader turned coach, on a mission to help driven professionals break free from burnout and perform with clarity, consistency, and purpose.
 

After years at the frontline of high-pressure selling, I experienced the hidden costs of always being “on”: mental fatigue, self-doubt, and the silent war between high standards and inner stability. I’ve closed deals, built teams, missed targets, and rebuilt momentum.  Learning that mindset isn’t just a nice-to-have; it’s a must-have.
 

Through MindStrong Coaching, I combine performance psychology, behaviour change tools, and first-hand sales experience to help you master your mind under pressure. Whether you're a sales consultant, founder, or executive. If you're ready to go beyond motivation and build true mental resilience, you're in the right place.
 

 

Let’s rewire the way you think, work, and win from the inside out.

Ready to find out what's highjacking your performance?

Take the free MindStrong Assessment & receive your personalised insight PDF.

Coaching Services & Investment

Whether you’re looking to sharpen your mindset, rebuild momentum, or gain clarity under pressure — there’s a MindStrong option built for you.

MindStrong Seller™ Programme

6-week coaching + self-awareness toolkit
Investment: from £595

A high-impact programme designed for sales professionals who want to take control of their mental game, master resilience, and sell with confidence — without burnout.

1:1 Coaching Sessions

Tailored support for sales professionals, founders & leaders
From £125 per session
Whether it’s a one-off breakthrough session or a coaching series, we’ll work together on real challenges: mindset, focus, habits, clarity, or strategy.

Multi-session packages available — let’s tailor something for you.

Health & Vitality

Energy, recovery, and wellbeing strategies for high performers
Custom Packages Available
Support rooted in natural health, mindset recovery, and long-term wellbeing — ideal for those feeling mentally and physically depleted from the pace of modern sales.

Not sure where to start? Book a free 20-minute Clarity Call — no pressure, just a conversation to help you decide what’s right.

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Testimonials

“An insightful, warm and experienced mentor.  He has a good listening ear and is able to give an objective perspective on the business or project that you are working on.  His suggestions have been excellent and have helped me move my business from an idea on paper into reality.  He is very supportive and I always look forward to my meetings with him”

Sarah Rampton. CEO - In Jolly Good Company

“As a Director you may already be aware of your strengths and weaknesses. Des brings new idea to the table most meetings and helps me focus and prioritise on which areas of my business plans are most likely to create the largest impact, both in terms of short term impact and longer term planning. Holding me accountable for delivery of key points ready for our next meeting keeps on track. More importantly I enjoy our sessions”

Tristan Webb. MD - Aspire Financial Services

“An impassioned speaker, a man with great foresight, a socially conscious entrepreneur and an all round kind hearted man.  Des has been involved in delivering guest lectures to our final year students within the Business School and provided great insights into the business world. His attention to detail and tremendous passion to create sustainable businesses shine through his presence. Students have thoroughly enjoyed his participation and learnt a great deal from him”

Dr. Sukanya Ayatakshi Ednow - Senior Lecturer in Entrepreneurship at Bournemouth University

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