
ABOUT ME

Founder of MindStrong Coaching | Performance Mentor for High-Pressure Sales Professionals.
A career sales leader turned coach, on a mission to help driven professionals break free from burnout and perform with clarity, consistency, and purpose.
After years at the frontline of high-pressure selling, I experienced the hidden costs of always being “on”: mental fatigue, self-doubt, and the silent war between high standards and inner stability. I’ve closed deals, built teams, missed targets, and rebuilt momentum. Learning that mindset isn’t just a nice-to-have; it’s a must-have.
Through MindStrong Coaching, I combine performance psychology, behaviour change tools, and first-hand sales experience to help you master your mind under pressure. Whether you're a sales consultant, founder, or executive.
If you're ready to go beyond motivation and build true mental resilience, you're in the right place.
Let’s rewire the way you think, work, and win — from the inside out.
Certifications
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Business Coach.
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Lean Organisation Technique.
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Business Improvement Tools.
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Start-Up Entrepreneur Coach.
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Life Coach.
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Success Coach.
Experiences
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Sales Director - 10 years at a Multi-Million £ Award Winning business.
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Managing Director.
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Trustee.
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Direct Field Sales - B2B & B2C. Top Performer and Sales Trainer Lead.
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National Team GB Coach.
